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EnglishSEO, SEM and digital visibility for SMEs
Being visible is no longer enough — you need to be found at the right moment. We combine search engine optimisation, targeted advertising and content strategy to turn your digital presence into a real commercial lever.
A site found by the people looking for you, not just visited by the ones who already know you.
A site that doesn’t rank in search results is a site most of your potential customers will never see. We start with a full technical audit — speed, structure, markup, indexation — because excellent content built on shaky technical foundations stands no chance of ranking well.
From there, we work on content and page structure around your customers’ actual searches, and build a coherent local presence for SMEs serving a specific area. SEO remains a long-term effort: we track rankings and adjust the strategy month after month, rather than delivering a report once and disappearing.
- Technical audit & site structure
- Content and keyword optimisation
- Local SEO (Google Business Profile)
- Monthly ranking tracking
Google Ads campaigns steered by results, not impressions.
Paid search has an advantage SEO doesn’t: speed. A well-built campaign can generate first contacts within days. Provided it targets the right searches, with the right bids, and a landing page designed to convert — not just to receive traffic.
We set up and manage your Google Ads campaigns — search, display or remarketing depending on your goals — with transparent budget tracking. Every euro spent is tied to a measurable objective: a quote request, a call, an online sale. A budget that runs without you knowing what it delivers isn’t an advertising strategy.
- Google Ads campaigns (search, display, remarketing)
- Targeting and bid management
- Conversion-focused landing pages
- Transparent budget tracking
A steady presence, not one post every six months.
A business account that hasn’t posted in months sends a negative signal, almost worse than having no account at all. We build a realistic editorial calendar, aligned with your activity and your actual capacity to provide material, rather than an ambitious plan abandoned after three weeks.
Content — blog posts, publications on the channels relevant to your sector, newsletters — serves two purposes: feeding long-term SEO and nurturing the relationship with an audience you’ve already earned. We define the channels to prioritise before producing anything, to avoid spreading effort thin.
- Realistic editorial calendar
- Content writing & publishing
- Management of relevant social channels
- Newsletters & retention
Numbers we review together, not a dashboard we leave you with.
Traffic alone says nothing about the real performance of a digital strategy. We track the indicators that matter for your business — conversion rate, cost per contact, source of enquiries — and connect them to the actions taken, so we know precisely what works.
A regular check-in, with concrete recommendations rather than a plain data export, lets us adjust budget and priorities over time. The strategy evolves with your business and with the results observed, not according to a plan fixed at the start of the year.
- Conversion tracking, not just traffic
- Regular, understandable reporting
- Concrete recommendations
- Continuously adjusted strategy
What we get asked most often
The first effects of solid SEO work (technical fixes, content) are usually visible after 2 to 3 months, with progress building over 6 to 12 months depending on competition in your sector. SEO is an investment you build up, not a switch you flip.
Both meet different needs and complement each other well. SEM (Google Ads) brings immediate visibility, useful to test an offer or launch an activity. SEO builds lasting visibility that costs less over the long run. We help you balance the two based on your budget and timeframe.
Yes, as part of an ongoing engagement: editorial calendar, content creation and publishing. We first define the frequency and channels relevant to your activity, rather than trying to be everywhere without a real objective.
It depends on your sector, competition on the target keywords, and your goal (awareness, leads, sales). We put together a media budget proposal with you after a first discussion about your objectives, with no arbitrary minimum.
Yes, every engagement starts with an audit of your current presence: SEO positioning, site structure, advertising history if you have one, and social media presence. This lets us prioritise the actions with the most impact instead of spreading effort in every direction.
Complementary services
Ready to grow your digital visibility?
Gigaweb audits your current presence and proposes an SEO/SEM strategy tailored to your business and budget.