Astel-Medica

Launching a health product without blending into the scenery

Astel Medica develops and markets health products, in a sector where communication is doubly constrained: by strict regulation, and by very established visual codes — white, blue, the pill on a neutral background. Launching a new product therefore poses a particular difficulty: capturing attention and explaining a health benefit, without resorting to one-upmanship and without looking like everyone else. It was in this context that Astel Medica entrusted Gigaweb with several landing pages tied to its marketing campaigns, as well as the management of its corporate site.

Giving each product its own stage

Two separate workstreams shaped the project, each with its own requirements: supporting marketing campaigns with dedicated landing pages, capable of carrying a product launch and converting the traffic generated by the campaign; standing out visually within a highly codified graphic universe, with a bold creative stance yet consistent with the sector's demand for seriousness; and ensuring continuity of the corporate site alongside the launch operations.

Landing pages with an innovative design

The creative angle: embedding video capsules inside the very capsules displayed on screen. The product becomes the carrier of the message — a device that turns a classic packshot image into an interactive element, and that anchors the explanation of the health benefit directly within the representation of the product. In concrete terms, Gigaweb developed dedicated landing pages per product, aligned with the ongoing marketing campaigns, with bespoke video integration within the product visuals, designed specifically for this device — alongside the ongoing management of the company's website.

Launches with their own landing spot

Astel Medica now has, for every campaign, a dedicated page that extends the advertising message and concentrates traffic on a single journey — rather than diluting it across the main site's structure. The video device integrated into the capsules gives launches an instantly recognisable visual signature, setting the brand apart in a sector where graphic differentiation is rare. Finally, managing the corporate site in parallel guarantees overall consistency: every campaign is backed by an online presence controlled from end to end.

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